By John Philip Jones
John Philip Jones, bestselling writer of What's in a Name? and When advertisements Work, has edited an authoritative instruction manual of study methods that confirm potent ads. All individuals within the advertisements technique - consumers, media and firms - are absolutely represented during this volume.
Chapter authors replicate a world mixture of educational backgrounds and comprise: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. so much chapters were particularly written for this quantity and are complemented through a couple of diversifications of vintage articles.